10 Steps Small Business Owner Marketing - Part 1
by: CJ
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There are times as a business owner you feel you have hit the end of the road, you feel you can’t go bigger, and you can’t afford to go smaller. This is really the time to dig in. Do you want to know how to get that cash flow rushing again, put fire into kettle of lost wages, and time? This article is going to give you some tips for marketing and will reveal the mistakes most business owners make. In the next few articles I will reveal these marketing tips in a way that hopefully will bring revelation and insight into marketing your business for the future. Take these tips and begin applying them in your marketing strategies and you will reap from what you sow.
10 steps to a new arena.
First of all we need to realize that in marketing and in business we have to focus on what the customer wants, and needs are. Not what we want or need. If we can focus on giving to the customer way beyond what the competition is giving them, then you will begin to see radical changes as you implement these tips. Best of these tips can be implemented for free! So grab your pen and paper and get some notes to arrive at the next arena.
1. Give the customer what they want.
This may be one of the simplest tips, yet this is where the root of most business failures begin. Customers don’t care about your business, they don’t even want to hear about your business, what they care about is how you can make their life easier, how you can change their life or make it more productive saving them time or money.
They do not want to waste their time OR MONEY on seeing if it will work, but they want to see results of the work. In other words when designing a marketing strategy, it should always wreak of this phrase, “SELL YOUR RESULTS”. Don’t try to sell them your company, sell the results of what the company will bring. Find a solution to the problem and sell it to them, fixed.
Yes this is simple, yet you will find most companies try to tell who they are instead of what they bring to the table, keep the needs and solution always on the forefront of any strategy.
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The topic today will bring your business to a new level with just a little creative thinking and then placing it into action in your marketing materials and venue. Whether it be a web site or a flier, this tip will make the biggest impact for your business.
2. Create a “C.C.P” or Customer Catch Phrase.
Your CCP must keep the focus of your customer and spell out the benefit they receive when they purchase your product.
A CCP is something that can be changed to test the environment to see what works and what doesn’t. Whenever you are in the marketing mode, remember it is always a learning process, try new things and see what works the best.
Your CCP is a sentence that describes the advantage and benefit your customer will receive by using your competion compared to using the competition. If you look at Wal-Mart, their CCP is “Always Low Prices, Always”. You know when you go to Wal-mart you will receive low prices, guaranteed. Even though this CCP is short, it brings out the main focus of being in business to their customer.
A longer CCP, if done right would be Dominoes. Some of you might remember a while back when they had the CCP of “Hot, fresh, delicious pizza delivered straight to your door in 30-minutes or less – or it’s free!” This was a great example of a CCP. They only quit using it because they were sued by the drivers due to accidents. This is a perfect example of what you can do with a CCP. It let’s you know what you get, how you get it and when you get it. And it is a promise that is guaranteed.
A good CCP will be your core focus of what you are giving your customer, and explains to the customer why they should choose you over the competition. It is your vision for the company precisely laid on the table.
Not only will a CCP be used to gather more clientele, but it will give the focus to your employees. Your employees will know exactly what the customer wants.
If you don’t have a CCP, start doodling on paper and come up with some ideas. Run them by someone who can give you input and give you their response to the CPP, and then place it into action. Your CCP is your purpose.
Next time you will learn how to increase your profits with the same clientele you have. You won’t want to miss this important key into one of the secrets of marketing that big businesses use.
Until next time.
About the Author
CJ Gaul is known as one of the Admin Professionals. Author, Pastor, Web Developer, SEO Project Manager, Business Coach and friend. More of his information can be found at http://www.theadminprofessional.com.
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