Achieving Expert Status
by: cfavreau
Total views: 635
Word Count: 379
“There is no reality, only perception.” – Dr. Phil.
Entrepreneurs often wonder how to get known as an expert in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert. Don’t get me wrong -- I’m not implying that you lie, deceive or make false claims. I’m not even suggesting that you ‘fake it ‘til you make it.’ Oh no! You must BE an expert. If you don’t believe you are, your first step is to become one and to believe it. After all, if you don’t believe you are an expert, how can you convince your audience that you are?
Next, make yourself known as and prove that you are an expert. This is more challenging if you’re in a highly saturated field with lots of competition, but it’s doable. Your audience will know you are an expert only if you regularly remind them over and over again.
Establishing yourself as an expert will help grow your business exponentially, and here are some ways it does:
- build the know-like-trust factor
- set yourself apart from your competition
- attract more of your ideal clients to you
- allow “lurkers” to get to know you before deciding to hire you
- you are better able to concentrate on your expertise to hone in and improve on what you already know
- gain greater visibility
- your credibility will increase
- your sales will increase
On my blog (http://blog.cristinafavreau.com), I’ll talk about different strategies you can use to start building your reputation as an expert in your field. What’s more, most, if not all methods are easy to implement and cost little to nothing. It WILL take effort and it WON’T happen overnight. You’ll need persistent determination and consistency. Don’t be afraid of letting your personality and passion come through. And remember -- don’t compare yourself to your competition.
So whether you are a new entrepreneur or have been in business for some time, you’ll find, as you implement the strategies I discuss, your audience will perceive you as a successful, knowledgeable and sought-after expert.
About the Author
Cristina Favreau specializes in helping passionate & motivated service professionals who love what they do, but struggle with marketing & self-promotion. Using the Get Clients NOW!(TM) program, she makes it easy to understand. Within 3 hours, she’ll help you identify where you’re stuck in the marketing process & come up with an action plan to gain immediate momentum. Join Cristina on her blog, The Savvy Entrepreneur, as she calls things the way she sees them at http://blog.cristinafavreau.com.
Rating: Not yet rated
Login to vote