Selecting the right speaker for your right event is one of the most significant, yet daunting tools for creating a successful meeting. Your speaker can make or break the event. If he/she bombs, your reputation not only takes a rigorous nose-dive, but you even have the happiness of dealing with the salvo of complaints from a disappointed audience.

If you’re in a situation where negative publicity is front and center in search results, there are ways you can reclaim search engine real estate for your corporate identity. Though you can’t make negative results disappear from the search engine indexes entirely, the following strategies can help them slip off the first few pages of search engine results.